SARI PUBLISHING / PRESS ARTS, INC. / CHALLENGE PUBLICATIONS
Sari Publications started out around 1958 at 5617 Hollywood Blvd. and grew to be one of the main purveyors of adult slicks in the early sixties with their popular titles Candid, Nymph, Mystique, King, Naughty Nylons, and many others including non-adult titles like Treasure. In the mid-sixties their address changed to 7376 Greenbush Avenue in North Hollywood.
King, an early Sari title from 1959, whose slogan was “adult entertainment with a continental flare,” tries to paint a manly picture in the reader’s mind of what amounts to a night of masturbation with the mag, by ending the editorial saying “So without further fanfare we invite you to enjoy another carefree virile evening with a bevy of beautiful pulse-stoppers and Kingly features that are guaranteed to please you, our loyal and discerning readers.”
Press Arts came into existence at the same North Hollywood address in late 1966 taking over many of Sari’s titles including Candid, Ultra, Raw!, Busty, and Night and Day. The two publisher’s magazines looked similar as far as their layout and design went, as they used a distinctive set of fonts throughout their mags, and they had an in-your-face boldness with sensationally titled features, which were almost always listed on the cover.
Press Arts then briefly used a P.O. Box in Canoga Park until they moved to 7805 Deering Avenue, Canoga Park, in 1968, which was the same address that May Publishing was located at when they published Groovie Nudist and many other nudist themed mags.
Many of Sari’s titles were also eventually published by Challenge Publications who had published the first four issues of Movies International. The relatively long running title Night and Day had been published by all three of these publishers at different times.
Challenge Publications started in 1963 and has survived over the years and still publishes magazines today from Chattsworth, CA, with the titles Air Classics, Sea Classics, Warbirds International, Mountain Biking and Flow.
Sari Publishing titles included: Raw!, Ultra, Candid, Bronze Beauties, Sultry, Swingers, Blast, Night and Day, Movies International, Hefty, Kick, Scantie, King’s Man, Baby Doll, etc.
Press Arts, Inc. titles included: Mondo Girls, Bizarre, Stud, Black ‘N’ Blue, Exotic Cinema, Bizarre Films, The Rebel Breed, Sexology Today, Sensuous Films, Scam, The Mrs., Lonesome Gals, etc. Press Arts also published the classic Elmer Batters titles Thigh High, Nylon Double Take, The Sneaker World of Elmer Batters and Elmer’s Naked Jungle.
Challenge Publications titles included: Movies International, Night & Day, Cavalcade, Climax, Candid, Men’s Challenge, Squire, Rascal, Combat Illustrated, Game, etc.